The growing rift between SMEs and the Indian Advertising Industry
09/02/2010 10:43
The growing rift between SMEs and the Indian Advertising Industry
B2B industry forms a large portion of Indian SME market, however the Indian advertising industry is yet to come up with required framework to cater to the branding requirements of this segment.
Will you believe if I say that Nirma, Moov, D Cold, Hi-design, Tortoise and Fevicol were Small...