The growing rift between SMEs and the Indian Advertising Industry

B2B industry forms a large portion of Indian SME market, however the Indian advertising industry is yet to come up with required framework to cater to the branding requirements of this segment.

Will you believe if I say that Nirma, Moov, D Cold, Hi-design, Tortoise and Fevicol were Small Medium Enterprises (SMEs) not so long ago? Believe it or not! But that’s what the magic called ‘advertisement’ has done to these Indian companies. Yes, aided in their big-bang metamorphosis, that saw the small fishes grow into big fishes. Now all these big fishes are calling the shots these days in their respective realms.